We teach value content is key but spend a lot of time discussing online optimization then promoting. Whatever the variables, we need to get back to content first. If the content is not what is wanted, then the rest are of little value to the whole.
LCP, splash pages, web pages of all sorts, your blog entries etc etc etc. all require value content if you are to realize a desired action from your prospects.
Branding you and positioning your business in a competitive market place can take on a whole new meaning, increasing the levels of customer engagement and conversions.
The Tool is Traffic Exchanges
The content should circle around a landing page/squeeze/ to build your list. An irresistible offer that attracts potential customers to finding out about you.
If you do not have your hosting set up, an auto-responder with a good series of follow up mails, and a back end product to create passive income then your choices are limited to affiliation through …
A splash page that directs your interested potential prospect to a company sales page. Call it a join page or an introduction page or whatever you wish to call it, but its job is to sell your prospect on joining.
Golden Content Tip: Know Your Audience
Check out the tweets, facebook shares, highly visited web sites that offer similar products and services like yours, and forums if you have the time, see what kind of content others are offering that keep their sign up ratios high.
Check out the splash pages available from these high member traffic exchanges you seldom use. Do they know something you need to know?
Golden Content Tip #2: Dump the Sales Pages
You will not get the signups you are looking for by doing the company’s job. Your job is to attract attention, use inviting copy that gets the click and keep right on promoting that prospect drawing page in as many TEs as you can.
If your time on the net, and in using Traffic Exchanges, has not been all that successful so far, then maybe you need to read this post again and begin by making some major changes to your content marketing strategies.
Fran Klasinski – warriorlady
Mentoring you with common sense
Marketing With Finesse
Chief Editor and Marketing Exec
Mike Jeter – Telephone: 1-216-451-2115(EST)
Fran Klasinski – Telephone: 1-613-394-0868(EST)
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