Suppose you saw an ad for a great job you have always wanted. You draw up what you hope is a professional resume complete with a covering letter, send it off and wait. And wait. And wait. You will probably not get the job.
Supposing you decide to write a follow up thank you letter to this exciting prospective company telling them all about your background in some relative field to what they advertised for. That added to your resume and covering letter can make all the difference to the person who has to decide who to hire and on what grounds. You might head the list and get the job.
You own the business. You advertise for subscribers and in come the applications – now what will you do with each one?
They all happily joined up and you accepted them to your team.
Whatever their reason for joining you specifically, they do not have a clue if they are in the right place nor in too many cases, do they have a clue as to what order they need to be activating their account with you or the actions they need to take period.
Unique Opportunity and instructions
Your opportunity [job] may or may not appear unique to them. Without some connection and instructions, they are left to determine if they really want the job at all.
In fact, they are not at all sure who the heck you are and what role you will play, if any in their use of your opportunity. Not good.
Failure to follow up is an almost 100% guarantee you will lose this subscriber.
The saddest part is 90% of business owners/marketers don’t do any follow up.
Are you sure, you are on line to create a profitable future? Consistent follow-up creates a predictable and profitable stream of prospects who become consumers who buy.
If simple affiliation is your game then you choose one-off opportunity. They either do or don’t and you have no further connection with prospects.
If your future is about conversions and profitable sales, then you better make the time to do a lot of follow up AND get the systems in place to do it.
Your membership with us, if active, and involved with the training we freely supply, means you know how to do this. If you forget, or are lost, then connect.
We have what you need. All you have to do, is tell us you need it.
Fran Klasinski – warriorlady
Mentoring you with common sense
Marketing With Finesse
The starting point with people who care
Mike Jeter – Telephone: 1-216-451-2115(EST)
Fran Klasinski – Telephone: 1-613-394-0868(EST)
George Culp – Telephone: 1-816-866-4079 (CST)
Sharon Ticknor – Telephone: 1- 905-685-3013 (EST)
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